Why should I host my site in Australia ?Since you're probably a small Australian business trying to keep your head above water amongst these multinationals you need to be that step ahead of the competition. One way you can maximise your chances of doing this is by having your site load faster than the next guy who hosts his site in the United States of America. When your website is on an Australian server, the data has much fewer steps to take from the server to your valuable customers, and in most cases it's less than 10 to 12 steps. On a USA based server, not only do you have to take many more steps, the simple fact that it is delayed by such a huge jump across the Pacific Ocean whenever website data is transferred. A much more technical demonstration can be obtained via the several traceroute sites, such as the Telstra Network site.
www.oih.com.au
traceroute to oih.com.au (203.55.214.70), 30 hops max, 40 byte packets
1 vlan250.lon-service6.Melbourne.telstra.net (203.50.2.177) 0.234 ms 0.319 ms 0.258 ms
2 TenGigabitEthernet0-12-0-2.exi-core1.Melbourne.telstra.net (203.50.80.1) 0.357 ms
0.363 ms 0.405 ms
3 Bundle-POS1.chw-core2.Sydney.telstra.net (203.50.6.13) 14.831 ms 14.881 ms 14.935 ms
4 TenGigabitEthernet8-1.ken12.Sydney.telstra.net (203.50.19.22) 14.974 ms 15.127 ms
15.101 ms
5 optus4.lnk.telstra.net (139.130.65.146) 15.258 ms 15.038 ms 15.021 ms
6 61.88.221.194 (61.88.221.194) 24.233 ms 17.111 ms 17.076 ms
7 * * *
8 61.88.241.247 (61.88.241.247) 17.091 ms 17.159 ms 17.097 ms
9 59.154.15.66 (59.154.15.66) 17.813 ms 17.309 ms 17.676 ms
10 syd-eq-vlan1029.regionalconnect.com.au (125.168.255.126) 17.969 ms 17.756 ms 17.341 ms
11 www.oih.com.au (203.55.214.70) 18.349 ms 17.94 ms 17.709 ms
|
A site hosted by a "LOCAL" website host. traceroute to logancountrychamber.com.au (204.10.105.210), 30 hops max, 40 byte packets
1 vlan250.lon-service6.Melbourne.telstra.net (203.50.2.177) 0.293 ms 0.323 ms 0.239 ms
2 TenGigabitEthernet0-12-0-2.exi-core1.Melbourne.telstra.net (203.50.80.1) 0.489 ms
0.363 ms 0.39 ms
3 Bundle-POS1.chw-core2.Sydney.telstra.net (203.50.6.13) 14.821 ms 14.879 ms 14.764 ms
4 Bundle-Ether1.oxf-gw2.Sydney.telstra.net (203.50.6.90) 15.169 ms 14.869 ms 14.991 ms
5 TenGigabitEthernet6-0.sydo-core01.Sydney.reach.com (203.50.13.38) 15.363 ms
15.248 ms 15.304 ms
6 i-4-1.sydp-core02.net.reach.com (202.84.144.249) 15.349 ms 15.197 ms 15.286 ms
7 i-14-0.wil-core02.net.reach.com (202.84.140.237) 165.375 ms 165.236 ms 165.294 ms
8 static.net.reach.com (202.84.251.234) 165.301 ms 165.427 ms 165.28 ms
9 Cogent.wil03.net.reach.com (134.159.63.70) 198.305 ms 360.211 ms 204.462 ms
10 te4-2.mpd02.lax01.atlas.cogentco.com (154.54.6.189) 198.13 ms
te8-3.mpd02.lax01.atlas.cogentco.com (154.54.0.217) 197.964 ms
te4-2.mpd02.lax01.atlas.cogentco.com (154.54.6.189) 198.275 ms
11 te2-8.mpd02.iah01.atlas.cogentco.com (154.54.0.242) 429.522 ms 236.51 ms 246.739 ms
12 te4-2.ccr01.mia01.atlas.cogentco.com (154.54.24.198) 416.488 ms 317.391 ms
390.787 ms
13 te3-1.ccr01.mia03.atlas.cogentco.com (154.54.24.234) 259.159 ms
te4-3.ccr01.mia03.atlas.cogentco.com (154.54.2.154) 259.274 ms
te3-3.ccr01.mia03.atlas.cogentco.com (154.54.1.186) 259.275 ms
14 Webhostingdotnet.demarc.cogentco.com (38.112.7.230) 225.722 ms 224.616 ms 225.112 ms
15 64.71.225.26 (64.71.225.26) 226.357 ms 225.182 ms 227.169 ms
16 204.10.105.210 (204.10.105.210) 229.565 ms 229.584 ms 229.928 ms
|
The key items to note is to compare the ping times (the three groups of numbers at the end of each line, with the lower the number, the faster your site will load). The second example slows right down at step/hop number 7. Ultimately the last step to the actual webhost is around TEN (10) times slower than in the first example.
|
|
|
